The

INVESTigator

Process™

​

Helping you uncover clues, ideas and solutions to create a powerful brand

Here is how we help:

​

1. Mind Meeting - Complimentary Consultation

  • Share your background and brand objectives

  • Brief discussion about the MasterPoint Brand Program™

  • Determine if this is a fit for you and your team
     

2. The Goods - Proposal Meeting

  • Online presentation of the program based on your objectives

  • Discuss the value and outcome from the program

  • Share timeline and next steps
     

3. Detective Work - Discovery Meeting

  • Meet with you and your team at your office

  • Determine the uniqueness, personality and value of your business

  • Gather details to develop your compelling story and brand
     

4. Who Loves You - Client Interviews

  • Identify ideal clients

  • Uncover key information to reveal the most powerful “emotional connections”

  • Develop business personality and client testimonials
     

5. The Heroes - Compelling Story

  • Meet to unveil your original story

  • Provide images associated with your compelling story

  • Create possible new company names
     

6. Emotional Symbol - Corporate Identity

  • Develop or refine your corporate identity

  • Create logo, slogan, descriptor

  • Find corporate image
     

7. Your Culture - Brand Guidelines Document

  • Provide all brand guidelines and information required to share your brand

  • Assign an internal "brand ambassador" to make sure you stay on brand going forward

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