Lake

The
DISCOVER
Process

Helping you uncover clues, ideas and solutions to create a powerful brand.

Here is how we help:

1. Complimentary Consultation

  • Share your background and brand objectives

  • Brief discussion about the MasterPoint Brand Program™

  • Determine if this is a fit for you and your team
     

2. Proposal Meeting

  • Online presentation of the program based on your objectives

  • Discuss the value and outcome from the program

  • Share timeline and next steps
     

3. Discovery Meeting

  • Meet with you and your team at your office

  • Determine the uniqueness, personality and value of your business

  • Gather details to develop your compelling story and brand
     

4. Client Interviews

  • Identify ideal clients

  • Uncover key information to reveal the most powerful “emotional connections”

  • Develop business personality and client testimonials
     

5. Compelling Brand Story

  • Meet to unveil your original story

  • Provide images associated with your compelling story

  • Create possible new company names
     

6. Corporate Identity

  • Develop or refine your corporate identity

  • Create logo, slogan, descriptor

  • Find corporate image
     

7. Brand Guidelines Document

  • Provide all brand guidelines and information required to share your brand

  • Assign an internal "brand ambassador" to make sure you stay on brand going forward