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The
DISCOVERY
Process

We believe in the power of branding and the key to uncovering your story is asking the right questions and listening to you and your advisory team. It's amazing how few people listen and are more focused on what they are going to say next. 

This is why we are great at what we do. You may wonder how we can truly understand your team and underlying brand themes within hours of talking. It's because we ask the right questions and listen intently. We also provide you with detailed explanations around "Why" when introducing you to any Brand concepts.

The Client Experience is outlined below:

1. Complimentary Consultation

  • Share your background and brand objectives.

  • Brief discussion about the MasterPoint Brand Program™.

  • Determine if this is a fit for you and your team.

2. Proposal Meeting

  • Presentation of the program based on your objectives, show examples.

  • Discuss the value and outcome from the program.

  • Share timeline and next steps.

3. Discovery Meeting

  • Meet with you and your team at your office or virtually.

  • Determine the uniqueness, personality and value of your business.

  • Gather details to develop your brand theme(s) and compelling story.

 

4. Client Interviews

  • Identify ideal clients and get permission to reach out.

  • Uncover key information to reveal the most powerful emotional connections.

  • Develop business personality and client testimonials.

5. Brand Themes

  • Discovery and Client Interviews solidifies brand themes.

  • We discuss which ones resonate most with you.

  • Recommend new company names if applicable.

6. Compelling Story & Corporate Identity

  • Meet to unveil your original story and corporate identity.

  • Outline reasoning behind, logo, slogans, descriptors, corporate image.

  • Provide images associated with your compelling story.

7. Brand Guidelines Document

  • Provide all brand guidelines and information in a document for your team. 

  • Assign an internal "brand ambassador" to make sure you stay on brand going forward.

  • Reference this document for any TouchPoints and brand communication.

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