The

INVESTigator

Process™

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Helping you uncover clues, ideas and solutions to create a powerful brand

Here is how we help:

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1. Mind Meeting - Complimentary Consultation

• Share your background and brand objectives

• Brief discussion about the MasterPoint Brand Program™

• Determine if this is a fit for you and your team
   

2. The Goods - Proposal Meeting

• Online presentation of the program based on your objectives

• Discuss the value and outcome from the program

• Share timeline and next steps
   

3. Detective Work - Discovery Meeting

• Meet with you and your team at your office

• Determine the uniqueness, personality and value of your business

• Gather details to develop your compelling story and brand
   

4. Who Loves You - Client Interviews

• Identify ideal clients

• Uncover key information to reveal the most powerful “emotional connections”

• Develop business personality and client testimonials
   

5. The Heroes - Compelling Story

• Meet to unveil your original story

• Provide images associated with your compelling story

• Create possible new company names
   

6. Emotional Symbol - Corporate Identity

• Develop or refine your corporate identity

• Create logo, slogan, descriptor

• Find corporate image
   

7. Your Culture - Brand Guidelines Document

• Provide all brand guidelines and information required to share your brand

• Assign an internal "brand ambassador" to make sure you stay on brand going forward