
The
DISCOVER
Process™
Helping you uncover clues, ideas and solutions to create a powerful brand.
Here is how we help:
1. Complimentary Consultation
-
Share your background and brand objectives
-
Brief discussion about the MasterPoint Brand Program™
-
Determine if this is a fit for you and your team
2. Proposal Meeting
-
Online presentation of the program based on your objectives
-
Discuss the value and outcome from the program
-
Share timeline and next steps
3. Discovery Meeting
-
Meet with you and your team at your office
-
Determine the uniqueness, personality and value of your business
-
Gather details to develop your compelling story and brand
4. Client Interviews
-
Identify ideal clients
-
Uncover key information to reveal the most powerful “emotional connections”
-
Develop business personality and client testimonials
5. Compelling Brand Story
-
Meet to unveil your original story
-
Provide images associated with your compelling story
-
Create possible new company names
6. Corporate Identity
-
Develop or refine your corporate identity
-
Create logo, slogan, descriptor
-
Find corporate image
7. Brand Guidelines Document
-
Provide all brand guidelines and information required to share your brand
-
Assign an internal "brand ambassador" to make sure you stay on brand going forward