Brand Objectives

• Developing a compelling company name and brand identity.

• Having a team that can communicate their unique value.

• Communicating how the firm does business only in the best interests of their clients.

• Positioning the dealer as a partner like any other partnership.
   

The Result

• We developed a compelling story, brand and corporate identity around the Aurora Borealis, a unique phenomenon that happens in their area.

• We connected the brilliance of the Aurora shapes and colours to how their team is Creating Brilliant Futures for their clients.

• We also created a training tool to keep the whole team on brand day-to-day.

• With coaching and branding, the team has more focus, stronger leadership and they are one of the top firms, with their dealer, in Canada.