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Aurora Financial Saskatoon, SK

Brand Objectives

  • Developing a compelling company name and brand identity.

  • Having a team that can communicate their unique value.

  • Communicating how the firm does business only in the best interests of their clients.

  • Positioning the dealer as a partner like any other partnership.

The Result

  • We developed a compelling story, brand and corporate identity around the Aurora Borealis, a unique phenomenon that happens in their area.

  • We connected the brilliance of the Aurora shapes and colours to how their team is Creating Brilliant Futures for their clients.

  • We also created a training tool to keep the whole team on brand day-to-day.

  • With coaching and branding, the team has more focus, stronger leadership and they are one of the top firms, with their dealer, in Canada.

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